Top 10 RV Industry News Stories of April 2024

Table of Contents

latest rv business news
Photo Source: Mercedes Benz

In April, so much has happened in the RV world. From rising RV shipments and successful RV shows to the introduction of a new 2025 Mercedes Sprinter. This post will explore recent RV developments, trends, and stories that shaped the month of April.  


RV Industry Outlook News

1. RVIA: Shipments Up 1.2% in March, 9.3% Through 1st Quarter


The RV Industry Association (RVIA) reported that total RV shipments in March 2024 reached 32,243 units, marking a 1.2% increase compared to the same month in 2023. Impressively, RV shipments have surged 9.3% during the first quarter, totaling 85,941 units shipped through March.


2. The Shyft Group’s Q1 Report Reflects a Challenging Market


The Shyft Group Inc. (NASDAQ: SHYF), the parent company of Spartan RV Chassis and its Red Diamond aftermarket division and a leader in specialty vehicle manufacturing reported its Q1 2024 financial results. Here are the highlights:

 

  • Sales: $197.9 million (down 18.7% from Q1 2023)
  • Net Loss: $4.7 million (compared to net income of $1.7 million in Q1 2023)
  • Adjusted EBITDA: $6.1 million (versus $10.8 million in Q1 2023)
  • Consolidated Backlog: $439.4 million (down 34.2% from Q1 2023)


Despite market challenges, the company remains optimistic about its performance.


RV Industry Events News

3. Fun Town RV’s ‘DFW RV Party’ Draws Nearly 50,000 Attendees


Fun Town RV’s CEO, Jarrod McGhee, lauded the success of the “DFW RV Party” at AT&T Stadium, drawing over 49,000 attendees. The event featured 280 RVs on display, 75 vendor exhibits, 8 live concerts, and a Texas-style barbecue contest. It also boasted free admission and parking. McGhee highlighted a 10% sales increase, attributing it to a buoyant, eager crowd.


4. NIRVC’s Music City Motorhome Expo to be ‘Revolutionary’


The inaugural Music City Motorhome Expo will be one-of-a-kind. Hosted by National Indoor RV Centers (NIRVC), this VIP Shopping Experience offers exclusive previews of 2025 Class A, B, and C gas and diesel motorhomes. Attendees can interact with product designers and engineers, and even test drive the units. 


With all-inclusive perks and capped attendance, it’s an unparalleled buying opportunity. Major component manufacturers and popular music bands will also grace the event. It’s happening June 4-7 at the Wilson County Fair Grounds in Lebanon, Tenn., just outside Nashville. 


Here are other news on RV events:

 

  • Ticket sales for the 2024 RV Industry Power Breakfast have already exceeded last year’s record attendance of 1,100.
  • The Texas Association of Campground Owners (TACO) anticipates a groundbreaking attendance for its upcoming spring conference in Conroe, Texas. Around 100 exhibitors are already registered.
  • The 63rd Annual Escapade RV Rally is scheduled for June 16-21 in Rock Springs, Wyoming at The Sweetwater Events Complex. Around 1,000 RVs and 2,000+ people are expected.


RV Campground News

5. First-Come, First-Served Campgrounds are Increasingly Full


The Dyrt reveals a surge in full first-come, first-served (FCFS) campgrounds. According to their
2024 Camping Report, campers encountered full FCFS sites twice as frequently in 2023 compared to 2020. This trend reflects the ongoing camping boom, impacting popular FCFS locations, while reservations at campgrounds saw a slight easing.


6. Total Solar Eclipse a Big Draw for Campgrounds Across U.S.


The total solar eclipse on April 8 proved to be an economic boon for RV parks along its path. Woodall’s Campground Magazine reported filled sites at Sandusky/Bayshore KOA Holiday in Ohio and sold-out parks in New York managed by Advanced Outdoor Management. In Texas, millions witnessed the event, with estimates suggesting over $400 million in economic impact statewide, according to economist Ray Perryman.


7. Most Campers Either Cancel or Don’t Show Up for Reservations.


The Dyrt reveals that in 2023, less than half of campers (42.7%) utilized all their reservations. Difficulty in booking campsites quadrupled compared to 2019, prompting over-reservation. 14.9% of campers didn’t show up on campsites they reserved at least once. 


The Dyrt CEO Kevin Long emphasizes the importance of their feature, Dyrt Alerts, to notify campers of canceled reservations. Millennials and Gen Zers are 52.6% more likely to no-show than older generations.


Here are other RV sector news on campgrounds: 

 

  • Jellystone Park reveals revenues are up 87.4% since 2019.
  • 53.7% of campers bring dogs to the campsite, and 5.8% bring cats.


Electric RV News

8. THOR Partners With Harbinger to Build an All-Electric Coach


Harbinger Motors is collaborating with Thor Industries to create an all-electric Class A RV. Thor will build an RV body on Harbinger’s electric medium-duty truck chassis. This EV chassis is unique because it comes with advanced driver assistance technologies and hardware, like cameras and sonar sensors.


On other EV news, sales of electric vehicles experienced a slight 2.7% growth, totaling just over 268,000 units. This falls significantly short of the 47% growth witnessed last year, which led to record sales and a 7.6% market share.


RV Industry News On Tech and Inventions

9. Arrival of the New 2025 Sprinter


The Mercedes-Benz Sprinter for the model year 2025 is more expensive than its Ford and Stellantis counterparts. The fossil-fuel range starts at $50,900, up from $49,900 in 2024. However, Daimler Vans USA offers a more affordable base price of $61,250, down from the previous $71,886. 


The updated model also features enhancements to its MBUX touchscreen infotainment system and introduces the Mercedes me connect app for remote functionality. Additionally, Daimler Vans USA provides fleet monitoring capabilities through authorized telematics providers.


Here are other RV industry news stories on inventions, grand openings, and closures:

 

  • Roadmaster, a pioneer in RV accessories, has unveiled two revolutionary products aimed at bolstering safety and longevity for RV aficionados: the 4725 Heat Shield and the 4725-10 Fabric Anchors.
  • Encore RV just debuted a roof-top ‘HABiTrail’ camping system. This industry-first system includes a rooftop tent and a crawl-thru flexible tunnel named the “Transporter Tube,” enabling seamless movement between tents without stepping outside.
  • A new study reveals that most people want more tech when camping. In fact, 97% of campers already bring some type of technology with them while camping.
  • Storyteller Overland, a builder of off-road and off-grid recreational vehicles, just acquired TAXA Outdoors, an innovative manufacturer of lightweight and versatile overlanding trailers.
  • Moix RV opened the first-ever exclusive Brinkley RV dealership in the U.S.
  • EarthCruiser, a renowned manufacturer of off-road expedition vehicles, has ceased all operations after 16 years.


Update on New RVs for 2024

10. RV Manufacturers Continue to Unveil New Models


Here is news on RV brands that announced new models:

 

  • The global debut of the upcoming Volkswagen California is scheduled for May 7, 2024, in Berlin.
  • Tiffin Motorhomes introduced the Tiffin GH1, a brand-new all-season, off-grid adventure van built on the Mercedes Sprinter Van chassis.
  • Grand Design RV plans to debut its first motorized RV, a Class C named the Lineage.
  • General Coach Canada introduces two all-new lines of high-end truck campers called the Citation Explore.
  • Forest River debuted the 2024 Wildcat One 26RD, a small to mid-size fifth wheel featuring a king bed, U-shaped dinette, electric fireplace, and full bath.


Wrapping Up: 2024 April RV Industry News Roundup


Although RV sales are yet to hit full throttle, the number of people camping is still high, and campgrounds are struggling to keep up with demand. Indeed, the future of RV travel looks brighter than ever as new entrants and seasoned companies continue to create ground-breaking products and tech. 


Keep tabs on our monthly RV news post to stay ahead of the biggest headlines in the recreational vehicle scene.