Top 12 RV Industry News Stories of March 2024

latest rv business news
Outdoorsy Texas Hill Country Glamping Retreat

Welcome to our monthly RV industry news roundup, where we bring you the latest updates, insights, and trends shaping the world of recreational vehicles. From Outdoorsy opening a new glamping location to rising RV shipments and soaring gas prices, join us as we explore developments in the RV landscape and discover what’s on the horizon for RV enthusiasts and businesses.

RV Industry Outlook News

1. RV Shipments Post Fourth Consecutive Monthly Increase

According to the February 2024 survey conducted by the RV Industry Association (RVIA), manufacturers reported a total of 31,024 RV shipments for the month. This marks a notable increase of 17.8% compared to the 26,326 units shipped in February 2023.

This report indicates a steady rise in RV shipments for the fourth consecutive month, reflecting a gradual recovery. These positive trends align with ITR Economics’ projection of reaching 350,000 shipments for 2024, underscoring a promising trajectory for the industry.


2. Winnebago Experiencing Forecasting Challenge Amid Soft Sales

While there is evidence that the RV industry is making a moderate recovery, it’s not all sunshine for every manufacturer. In the quarter ending February 2024, Winnebago experienced a 19% decline in net revenue compared to the same period last year.

Winnebago is telling investors that in a historically cyclical industry, dropping sales are likely temporary — but, in a shaky economy, it isn’t sure when they will fully recover. Any upswing in the company’s revenue will be largely tied to a stronger economy, which is hard to predict amid widespread consumer pessimism and persistently high interest rates.


3. RVRA Conducting a Survey to Identify Rental Market Trends and Outlook

The RV Rental Association (RVRA) is now conducting a survey of RV rental businesses to assess the present condition of the rental market, focusing on fleet size, types of RVs available, and consumer preferences.

The association is asking members to complete the confidential online survey, which has a response deadline of April 19th. The survey will help promote the RV rental market to the media and within the industry while also expanding
consumers’ understanding of RV rental travel options.


4. The Dyrt: 66% of Americans Say They’ll Camp in Next 3 Years

According to The Dyrt, the leading app for camping availability, photos, and reviews, nearly 2 out of 3 Americans express some level of interest in camping within the next three years. In 2023, approximately 84.8 million people, equivalent to about 1 in 4 Americans, went camping.

Interest among non-campers has been growing steadily for years. In fact, 1 out of 3 respondents who have never camped said they are likely to do so within the next three years. The study further reveals a 10% year-over-year increase in the number of campers who choose RVing as their preferred mode of camping. 46.8% of campers already consider RVing
their primary form of camping.


RV Events News

5. 2024 RVIA Leadership Conference Deemed a Big Success

This RVIA conference was the 2nd annual event organized by the RV Industry Association (RVIA). It was held at the Coconut Point Hotel & Resort in Bonita Springs, Florida, from March 5th to 7th.
It featured a jam-packed lineup of keynote presentations, engaging panel discussions, interactive workshops, all providing valuable networking opportunities. There were 200 attendees, including members of RVIA, RV Dealers Association (RVDA), campground industry officials, and other stakeholders.

Here are other RV industry news on events:

  • Fun Town RV announced the return of the much-anticipated DFW RV Party. This massive RV show will take place from April 11-14 at the iconic AT&T Stadium.

  • Tickets are now on sale for RV Industry Power Breakfast set for May 9th in Elkhart, Indiana. It’s one of North America’s key annual RV trade events.

  • RVs Move America Week registration is now open. The annual event is taking place June 2-6, 2024, in Washington, DC.

  • Organizers are pleased with the 45th Annual York RV Show held on March 8, 9 and 10 at the York Expo Center in Pennsylvania. Over 3,600 RVers paid to see the new 2024 RV models.

  • Overland of America is promising a unique, large-scale, and fun overland event to be hosted at MidAmerica Outdoors entertainment park in Jay, Oklahoma, from Sept. 13-15.

  • Woodland Airstream just opened its third dealership in Clarkston, Michigan.

RV Campground News

6. Outdoorsy Expanding by Developing its Own Glamping Properties

RV-rental platform Outdoorsy has opened its third
luxury campsite in the Texas Hill Country. It’s nestled amid wineries around an hour from Austin on a 32-acre property. The getaway features 22 high-end, all-season canvas tents going for $350/night. It plans to launch 12 to 17 more properties in the next three years.

In late 2022 and early 2023, the company acquired and modernized two existing RV parks — one near Yosemite National Park and another in Bayfield, Colorado. It aims to invest over $700 million into the booming glamping business. 

7. Dyrt: California Campgrounds are 2nd-Most Competitive in the US

California ranks as one of the most competitive states in the United States for securing a campsite. Only Wyoming surpasses it in terms of competitiveness within the camping scene. California campers are nearly 30% more likely than campers nationwide to encounter sold-out campgrounds. Winter camping is also popular in the state, with large areas where it rarely dips below freezing.

8. Jellystone Parks Preparing to Host Eclipse Activities

Many Jellystone Park locations plan to organize fun and educational events the weekend before and during the eclipse. The franchise is also opening its locations earlier than usual to welcome families who want a unique eclipse experience.

Electric RV News

9. Electric Outdoors, Nxu Partner on EV Charging Project

Electric Outdoors, Inc., a Michigan-based company known for its sustainable off-grid camping systems, has formed a strategic alliance with Nxu, Inc.—a domestic technology firm renowned for pioneering EV charging and energy storage solutions. 

Through this partnership, which leverages Nxu’s advanced charging technology alongside Electric Outdoors’ innovative camping platform, both companies aim to revolutionize the outdoor adventure and road trip experience for EV drivers. 

Additionally, both companies are committed to the development of pull-through charging stations designed for soon-to-arrive
electric RVs.

RV Industry News On Tech and Inventions

10. Dealer-to-Dealer RV Wholesale Website Platform Debuts is a newly launched dealer-to-dealer platform facilitating the buying and selling of RV wholesale inventory. Positioned with the tagline “RV wholesale made easy,” the website creator emphasizes its direct dealer-to-dealer approach, eliminating the need for middlemen.

RV Industry News on Gas Prices

11. AAA: Gas Prices Marching Higher With the Arrival of Spring

Gasoline prices mimic seasonal temperatures, typically ascending as spring approaches. The national average for gas is now higher than a year ago, due to rising oil prices and increasing demand. Today’s national average of $3.53 is 25 cents more than a month ago and nine cents more than a year ago.

Update on New RVs for 2024

12. More RV Manufacturers Release New Models

These brands revealed new 2024 RV models in March: 

  • The Prime Time LaCrosse Ultra Lite 341RK RV
  • 2024 Coachmen Entourage 330DS Class C
  • Boreas Campers ’24 XT Model Offroad Trailer
  • Winnebago Journey 34NOEM Motorhome
  • 2024 Chateau 27P by Thor Motor Coach
  • HYK Outdoors debuts lightweight teardrop with cork paneling
  • Tufport showcases its first fully furnished Overlander Camper
  • Bowlus introduces the all-new 2025 Rivet Travel Trailer
  • Modern Buggy ready to add truck campers to its lineup

2024 March RV Industry News Roundup

That’s it for the top RV news for the month of March 2024. Check out our monthly RV business news to stay ahead of the biggest headlines in the recreational vehicle scene.