Americans Go RVing
46 Million Americans Plan to Go RVing in Next 12 Months
By: RVBusiness | Published on: Jun 6, 2020
RV Travel and camping provides an appealing vacation option for American families according to recent Ipsos research examining consumer interest and planned actions on travel choices in light of the COVID-19 crisis, according to a Friday (June 5) News & Insights report by the RV Industry Association (RVIA).
According to the research, 46 million Americans plan to take an RV trip in the next 12 months. This positive news for RV manufacturers, dealers and campgrounds reinforces what U.S. dealers are already seeing at the retail level.
“As states across America continue to open up, more and more consumers are looking for ways to get outdoors and recreate responsibly,” said RVIA President Craig Kirby. “RVs provide a great way for consumers to enjoy vacations with their families, while still adhering to social distancing policies that are likely to remain in place in some fashion moving forward. As we approach the start of summer, the RV industry is seeing both very strong retail traffic, as well as sales, especially with first time buyers. There is such a variety of RV products, that there truly is an RV for every consumer at every price point.”
While overall interest in travel remains tepid among many consumers, RV camping leads in consumer confidence and interest across all age groups, with the highest rate of interest among those 18-34 years old.
Additionally, 20% of US respondents are more interested in RVs as a recreational travel option in the aftermath of COVID-19 – the highest of any option tested – over car/tent, cruise, car/rental stay, air/rental stay. Fifty-one percent of those that plan to take any RV trip this year reported that current health concerns increased their interest in RV camping – much higher than any of the other travel options.
That strong interest is reflected in findings focused on planned RV actions. In total, 1 in 4 respondents plan to take some kind of RV action in the next 12 months. Specifically, 18% plan to take an RV trip. Another 18% plan to research more RV information online. Eleven percent plan to purchase an RV; 12% will visit an RV dealer; and 13% plan to rent an RV.
Kirby added, “RVs provide consumers the opportunity to travel where they want when they want. That freedom and personal control over the travel experience opens up all sorts of possibilities for outdoor recreation and adventure, all while connecting with family and friends.”